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The Sales & Telesales workforce is one of the largest professional groups in the UK today, employing around 7% of the UK workforce, or just over two million people. In addition, there are many more non-specialists for whom selling is an essential part of their job role – particularly within the four million small and medium sized enterprises in the UK.

Tasks undertaken by apprentices will vary depending on the level and sector in which they are employed. Tasks may include selling face-to-face or by telephone, processing sales orders, supporting customers in obtaining finance for purchases, generating and qualifying sales leads, meeting after sales needs, making presentations, supervising sales or telesales staff, negotiating and closing sales, obtaining and analysing sales and competitor data, pricing for sales promotions, developing sales and customer service plans, assessing credit status of customers, contributing to the development and launch of new products and building and retaining sales relationships.

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